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The one person you need at your board meeting is a business coach!

business coach leadership money team time Jan 23, 2023

A board meeting can be more brutal than a Rugby World Cup final!  A coach is essential.

A business coach at a board meeting? YES! 

Board members, shareholders, management team leaders – and a coach!

One of the steepest learning curves I ever had as a coach was assuming that the coaching I offered an entrepreneur was the same formula I could use coaching her team when she expanded. It wasn’t. I learnt my lesson and changed the way I coach teams.

Now, before coaching begins,  I need to know the depth and type of coaching that will best for you, your team, and your company’s culture. The best way to do that is to attend one of your company’s quarterly board meetings. Why? A few reasons actually.

3 Reasons why it’s important for a coach to attend 3 of your company’s board meetings

  1. Stress loves board meetings!
    Stress and inter-rational issues, as well as the spoken truth vs the hidden truths about the underlying financial and relational situations within the company, can best be seen. This will help your Refocus Coach get a handle on your company in the quickest time possible. With that information, and in-person experience, your coach can advise on the best coaching for your team.
  2. Different management styles are revealed
    At these meetings, board members have to report, answers questions, make decisions that will carry the company through the next quarter, and appease the shareholders and staff, not to mention the bank manager. As a result, egos and management styles come to the fore. These may not be the best styles to:
  • take your company to the success zone you have planned
  • take your staff and your shareholders with you

Many company owners and management teams are so focused on the bottom line that they may have slipped into styles of management that are actually damaging both the company and the path to success.

  1. The stated workplace culture vs the actual workplace culture is exposed

By the time you get to a board meeting, you and your team have already been at more monthly, weekly, daily meetings than they can handle. As a result, board meetings can often be emotional, and divisive. How each board member responds will reveal the true company culture.

Knowing what type of culture you want for your company, and seeing what culture actually exists will help a coach create the right kind of group and one-to-one coaching for your company.

But what about the other 3 quarterly board meetings?

A Refocus Coach only attends 3 quarterly board meetings. The first is to assess the company, its coaching needs, and the depth of the relationship your coach needs to develop with the company in order to design the coaching that your company needs, and which will help to bring you and your team to your most successful selves. Your company will automatically benefit as a result.


Attending the other 2 board meetings enables your Refocus Coach to assess whether the coaching given needs to be adjusted in any way, as well as the progress that has been made so far, in terms of individual growth,  and the company’s culture and financial growth.

Like to find out more? Visit our website, sign up for the Refocus Your Business™ High-Performance Adventure or apply for your complimentary 45-min coaching session today!

Refocus Coach

P.S. Refocus Coach can help you achieve your goals and dreams quicker than you can on your own, thanks to the great programs, the book, ‘The High-Performance Mindset’ by Bertus de Wet, one-to-one coaching, and group coaching. T&Cs apply.

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