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Refocus Diagnostic

Discover the ONE Opportunity That Could Have the Biggest Impact on Your Business

The Refocus Diagnostic has been designed to give you a clear picture of where your business is today, where the biggest constraints exist, and where your greatest opportunities for growth may be hiding.

Based on the principles of the Refocus Your Business® Growth Engine, this diagnostic helps you step back from the day-to-day demands of running your business and identify what matters most.

In approximately 8–10 minutes, you will:

✓ Gain a clear snapshot of your business today.

✓ Identify the 1–3 priorities most likely to create meaningful results over the next 91 days.

✓ Discover opportunities to improve profitability, cash flow, productivity, and business performance.

✓ Begin building greater clarity around your next strategic move.

All information you provide remains strictly confidential and is used only to prepare your personalised Refocus Diagnostic insights.

Ready to discover your next priority?

Click below to begin your Refocus Diagnostic.

Start

Section 1 — Business Snapshot

Your answers help me focus on where I can provide maximum value during your complimentary coaching session, so we spend less time on background and more time on growth.

Question 2 of 53

What industry are you operating in and what products and services do you offer?

Question 3 of 53

How long have you been the owner of this business?

A

Less than 1 year

B

1 -3 years

C

3- 5 years

D

5-10 years

E

More than 10 years

Question 4 of 53

What is your and the company’s main challenge right now?

 

Section 2 — Your Revenue Engine

Please estimate as accurately as possible.

Question 6 of 53

How many new leads or enquiries does your business receive per month?

A

0–10

B

10–30

C

30–100

D

100+

Question 7 of 53

What percentage of those leads typically become paying customers?

A

Under 10%

B

10–25%

C

25–45%

D

45-65%

E

65+%

Question 8 of 53

Approximately how many active customers do you currently have?

Question 9 of 53

How often does the average customer buy from you?

A

Once only

B

Once per year

C

2–4 times per year

D

Monthly / recurring

Question 10 of 53

What is your average sale value per customer?

Question 11 of 53

What was your turnover for the last 12 months?

A

Less than R250 000

B

R250 000 to R500 000

C

R500 000 to R2 500 000

D

R2 500 000 to R10 mil

E

R10 mil to R50 mil

F

R50 mil to R100 mil

G

More than R100 mil

Question 12 of 53

What is your average profit margin in the last 12 months?

A

In a Loss

B

Under 10%

C

10–20%

D

20–30%

E

More than 30%

Section 3 — Cash Flow & Sales Reality

(Select all that apply)

Question 14 of 53

Which of the following challenges best describe your business?

(Select all that apply)
A

Not enough leads

B

We generate quotes but struggle to convert

C

Customers buy once and don’t return

D

Customers are price sensitive

E

Cash flow is inconsistent

F

We are busy but not profitable

Section 4 — Systems & Team

(Select all that apply)

Question 16 of 53

Which statement best describes your business?

(Select all that apply)
A

The business depends heavily on me

B

My team helps but I am still central

C

The business can run without me short-term

D

Systems and processes drive the business

Question 17 of 53

Which of these are current challenges?

(Select all that apply)
A

Team performance

B

Hiring and retention

C

Operational challenges

D

Lack of systems

E

I solve most problems

Section 5 — Owner Productivity

Choose the best options for your business

Question 19 of 53

How many hours per week do you work IN the business? (Doing the work you get paid for)

A

Less than 15 hours

B

15-25 hours

C

25-45 hours

D

More than 45 hours

Question 20 of 53

How many hours per week do you work ON the business? (Doing non-income producing activities, like, reading, planning, marketing, working on improving the business and goal setting)

A

Less than 5 hours

B

5-10 hours

C

10-15 hours

D

More than 15 hours

Question 21 of 53

Which best describes your situation? Pick a minimum of two options.

(Select all that apply)
A

I feel stuck in the business

B

I work hard but growth is slow

C

I know what to do but struggle to execute

D

I am scaling the business

Section 6 — Refocus Business Growth Scorecard

Rate your business from 1 to 10 in each area:

1 = Very weak
10 = Excellent

Question 23 of 53

Lead Generation
Score your self: ___ /10

Question 24 of 53

Sales Conversion
Score your self: ___ /10

Question 25 of 53

Know your Customer Average Spend
Score your self: ___ /10

Question 26 of 53

Profitability
Score your self: ___ /10

Question 27 of 53

Systems & Automation
Score your self: ___ /10

Question 28 of 53

Team Performance/Productivity
Score your self: ___ /10

Question 29 of 53

Time Freedom for yourself
Score your self: ___ /10

Question 30 of 53

Owner Growth (Invest daily and weekly to improve the business and self)
Score your self: ___ /10

Section 7 — Strategic Investment & Growth Readiness

Growing a business requires investing in the right strategies and systems.

Question 32 of 53

If you invested in a strategy that could produce a 3–5 X return within 12 months, would you consider doing it?

A

Yes – if the return makes sense

B

Possibly – I would need to see the plan

C

Maybe later

D

No

Question 33 of 53

What would you realistically invest into growing your business over the next 12 months?

A

Less than R10,000

B

R10,000 – R50,000

C

R50,000 – R150,000

D

R150,000 – R300,000

E

More than R300,000

Question 34 of 53

How much do you currently invest monthly into business growth?

A

Nothing

B

Less than R15,000

C

R15,000 – R35,000

D

R35,000 – R75,000

E

More than R75,000

Question 35 of 53

Where would you invest first to improve your business?

(Select all that apply)
A

Marketing and lead generation

B

Sales and conversion

C

Pricing and profitability

D

Systems and automation

E

Team and hiring

F

Leadership and strategy

G

Coaching or mentoring to guide strategy, implementation, and maximise ROI

Question 36 of 53

If you could increase profit by R25,000 – R100,000+ per month, how soon would you act?

A

Immediately

B

Within 90 days

C

Within 6 months

D

I am not currently looking to invest in my business

Section 8 — The 91-Day Opportunity

Answer honestly

Question 38 of 53

What is the one area that would create the biggest impact in the next 91 days?

A

More leads

B

Better conversion

C

Higher pricing / margins

D

Better systems

E

Stronger team

F

More time freedom

Question 39 of 53

What revenue would you like to achieve in the next 12 months and why?

Question 40 of 53

What is currently stopping that from happening?

Question 41 of 53

What is your monthly salary from the business?

A

Below R20 000

B

R20 000 to R50 000

C

R50 000 to R100 000

D

More than R100 000

Question 42 of 53

What would you like your monthly salary from the business to be and what strategy do you have to achieve that?

Section 9 — Coaching Fit

Find out if we’re a good fit to work together long‑term and create results fast for your business.

Question 44 of 53

Have you worked with a coach or consultant before and what was your experience?

Question 45 of 53

Why are you considering improving your business now?

Question 46 of 53

Who are the decision-makers currently in your team? Partners, managers, spouses, etc. Please list.

Question 47 of 53

Please describe the areas where you need improvement as a business owner and why is this important to you now?

Question 48 of 53

If there was one thing you could change about your business in the next 91 days, what would it be and why?

Question 49 of 53

Is there any additional information you feel would be valuable for our discussion?

Question 50 of 53

Where did you hear about Refocus Coach?

A

Google

B

Facebook

C

LinkedIn

D

Instagram

E

BNI(Business Network International)

F

Referred by Someone

G

YouTube

H

Podcast

I

Other

Question 51 of 53

What is your best contact number

Question 52 of 53

Would you like a free 15‑minute Diagnostic call to review your score and identify your one focus for the next 91 days?

A

Yes, I’d like the 15‑minute call

B

Maybe later, just send my results

C

No thanks, I’ll just review my score

Thank you for completing your Refocus Diagnostic.

Please check your email (including your spam folder) for your results and next steps.

Within the next 24 hours, you will receive:

• A short email with your Refocus Diagnostic results
 • Clarity on your biggest growth opportunity
 • An indication of potential revenue improvements

 

You’ll also have the option to book a free 15-minute Call, where we will review your results and explore the best next steps to improve your revenue, profit, and time freedom.

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