NETWORKING & COLLABORATION PROFILE FOR BERTUS DE WET – REFOCUS COACH®
Refocus Your Business. Reclaim Your Life.
Most business owners don’t have a talent problem.
They have a focus, clarity, and execution problem.
You’re working harder than ever.
You’re juggling people, pressure, and decisions.
AI promises leverage, but instead creates overwhelm.
And deep down, you know: something has to change.
The Real Problem Most Business Owners Face
The business owners I work with are capable, driven, and intelligent.
Yet they tell me:
- “I don’t have time.”
- “My energy and motivation are low.”
- “Cash flow feels tight, even though revenue is up.”
- “My business wouldn’t survive without me.”
- “AI is great, but I don’t know where to start.”
- “I want to grow 10×, but I’m unsure of the next step.”
These are not motivation issues, they are focus challenges.
And without focus, even the best tools fail.
Imagine This Instead
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Absolute clarity on what truly drives profit
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One clear priority, not ten competing ones
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A business that can operate without constant owner input
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Predictable cash flow and calmer decision-making
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Time, energy, and presence for family and life
This is what happens when a business owner refocuses properly.
Meet Bertus de Wet — Refocus Coach
I help business owners think clearly, decide confidently, and execute what matters.
I’m not a theorist. I’m a business owner and strategist who has walked the road.
Credibility Snapshot
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Built and sold my first successful business by age 29
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ICF-accredited coach
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Over 20,000 hours invested in mastery over the last 2 decades
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Over R1.5 million invested in personal development and intellectual capital
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Helped 350+ businesses over the past 10 years
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Former President of a leading BNI chapter (multiple terms)
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Winner of Service Excellence Award – ROCC / FNB Business of the Year
My role is simple:
Refocus the owner so the business can perform.
The Refocus Your Business® Growth Engine
This is not motivational coaching.
It’s a structured operating system for clarity, growth, and sustainability.
What I Help Business Owners Do
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Identify where money is leaking
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Simplify complex decisions
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Regain control from the business
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Decide what to focus on now and what to ignore
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Use AI and systems intentionally, not reactively
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Build a business that supports life—not consumes it
Refocus always comes before tools, tactics, or technology.
A Critical Reality About AI (Very Important)
AI is powerful, but for most business owners it creates noise, confusion, and paralysis.
They don’t need more tools. They need clarity on where to focus first.
This is where I help:
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What should be automated?
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What should be simplified?
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What should be ignored completely?
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What single priority moves the needle fastest?
AI only works when it supports the right focus. Refocus comes first.
Conversation Starters That Open the Door
Use these questions to spark meaningful, high-value conversations:
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If you had to focus on one strategy to grow your business 10×, what would it be?
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What’s the one strategy that would bring 10× more leads into your business right now?
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What’s the one goal for the next quarter that would move the needle 10×?
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When last did you take a real look at where money might be slipping through the cracks?
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Looking at 2026, do you need more time, people, or cash flow to hit your goals?
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If you zoom in on the next 91 days, what’s the one priority that would move things forward fast?
These questions don’t sell.
They expose focus gaps, and create instant relevance.
Referral Triggers to Listen Out For
If you hear someone say any of the following, please connect us:
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“I don’t have time.”
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“Cash flow is a problem.”
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“My business wouldn’t survive without me.”
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“I feel overwhelmed and out of control.”
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“I want to grow, but I’m stuck.”
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“AI is great, but it’s overwhelming and I don’t know where to start.”
That last one is becoming one of the strongest triggers today.
TESTIMONIALS - REFOCUS COACH®
Who I Work Best With
Ideal Referral Profiles
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High-performance business owners under pressure
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CEOs and founders seeking clarity, not motivation
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Businesses that depend too heavily on the owner
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Owners who want sustainable growth, not hustle
Ideal Contact Spheres
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Business Consultants
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Accountants & Attorneys
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IT Companies & Web Designers
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HR Managers
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Marketing & KPI Analysts
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Life & Business Coaches
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Engineers and Professional Services
Refocus Referral Network
The Refocus Referral Network connects trusted, high-quality service providers with growth-minded business owners
Real Results from Real Clients
Dirk Bleeker
“After only five months of coaching, the business recovered and surpassed losses from the previous six months. Bertus has an exceptional ability to refocus people on what truly matters.”
Tersia Heymans
“My business has grown 350% since July 2023. Bertus helped me overcome mental hurdles around pricing and value. Highly recommended—especially if you think you don’t need a coach.”
How We Build Trust (Givers Gain® in Action)
At the end of a meaningful 1-2-1, here’s how I like to collaborate:
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Promote each other online by supporting and engaging with one another’s social media pages.
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Set up one referral conversation to open a door and create one meaningful referral opportunity.
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Leave a genuine testimonial or review
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Schedule a follow-up 1-2-1 within the next 90 days
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Invite one relevant profession into your network for a coffee
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Review your networks and share relevant connections to help grow each other’s chapters
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Join each other’s database
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Share three upcoming appointment names where relevant
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Support each other’s services where possible
Trust compounds when action follows conversation.
Want Access to the Real Systems?
Want to see the actual systems I used to generate over R1 million in my first year?
A live, continuously updated resource showing exactly how I build a lean, low-stress, high-profit business.
My long-term mission is clear:
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Help 1 million business owners build businesses that serve their lives
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Restore focus, clarity, and leadership
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Give children their parents back
If you, or someone you know needs clarity, direction, or a reset, let’s refocus first.
Final Word, Before You Leave, Pause for a Moment…
Most people rush off a page like this and go straight back to being “busy.”
But transformation doesn’t happen in busy mode.
It happens in clarity mode.
So before you move on, sit with these:
What am I creating?
Are you building a business… or just maintaining one?
Are you designing a life on purpose… or reacting to circumstances?
What do I actually want to achieve?
Not what sounds impressive.
Not what others expect.
What do you want the next 12–36 months to look like?
Why does it matter?
If your goal doesn’t connect to meaning, you’ll abandon it the moment things get hard.
What’s the deeper driver? Freedom? Impact? Stability? Legacy?
What is my massive action plan?
Clarity without action is a daydream.
What bold, structured, measurable plan are you executing daily/weekly?
Am I just staying busy?
Busy feels productive.
But activity is not progress.
Or am I deliberately designing outcomes?
Are your daily actions connected to revenue, growth, positioning, and long-term momentum?
Or are they just ticking boxes?
Your life and business are the result of the systems you build and the decisions you repeat.
If you don’t design it intentionally, it will be designed by default.
Pause →Decide →Design.
The future you want will not happen by chance → you must build it with intention and action.
BNI Members: Get Your Free Copy of The High-Performance Mindset
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